Samsung VR
For the American Psychological Association

1 out of 5 people suffers with a mental illness.
Due to widespread stigma, they often suffer in silence. 
Enter their unknown reality through virtual reality. 
 

Social

Ads will appear every 5th post on each platform to mirror statistics

Twitter posts will illustrate a greater understanding of gibberish than that of mental illness.

 
 

 

Experiential
Customers "experience the reality" in-store during Mental Health Awareness Month (May)

 
 

 

Direct Mail
Sent to current Samsung Galaxy owners during Mental Health Awareness Month

 

Microsite
Landing page for all communications

 
 

Designer: Deanna Clark
Photographer: Pat Hart